20-21 May 2013, Singapore – It was a two-night live YouTube showcase that featured 20 popular YouTube stars who had a combined channel subscriber base close to 18 million and over 4 billion video views. These artists included musicians like Boyce Avenue and David Choi, YouTube sensations Eat Your Kimchi, Mychonny and Ryan Higa and also cooking stars like Rob Nixon and Cooking with Dog.
The YouTube FanFest with HP gave fans and the digital media industry an opportunity to get up close and personal with these artists. The artists were able to share interesting experiences when making YouTube videos and the variety of ideas and concepts, which made up the content in their videos.
Simon and Martina of Eat Your Kimchi were invited to the YouTube FanFest and they garnered much attention the moment they arrived in Singapore at Changi Airport. Many “Nasties”, a name they have cheekily coined for their fans, had actually showed up at the airport to welcome them here. Their popularity here is not surprising, as Singapore is the country that makes up the largest proportion of their video views. Therefore, Simon and Martina were no doubt thrilled to meet their fans here too.
At the YouTube FanFest with HP press conference held on 21stMay, Simon and Martina were invited to talk about their video production processes and the reception they have received so far. Simon had stated that, “Korea has so much energy, so much spunk and quirkiness. Through our videos, I wanted to show a different kind of Korea, unrepresented aspects of Korea.”
Moreover, Martina felt that there were many Korean activities and cultures which were amazing from their perspective and exclaimed that, “Majority of our audience are actually outside of Korea, only 4% of them are in Korea, so we are trying to let people in to Korea through a westerner’s perspective.” They have also received feedback from locals, who have said to “enjoy seeing a foreigner’s perspective on their country and they do watch our videos as a way to brush up on their English.”
When asked about their favorite video segment to conceptualize and produce, Simon stated that, “Although Music Mondays are the most labor intensive, they are fun and we find ourselves laughing the most. I really enjoy doing our Wednesday segments because we are just creating content through conversation and bouncing off each other. I really like being able to talk to Martina and having both of us in front of the camera together.”
Martina also expressed, “I really like the creative side of music Mondays where I am able to do really crazy skits like the “Taeman” skit. I really enjoy the crazy and expressive side of Music Monday. Simon has to come in and calm me down sometimes as I may get too excited.”
During the YouTube YouTube FanFest held at The Ritz Carlton Singapore, Simon and Martina had showed snippets of their more memorable video production such as the “Taeman skit” and their Psy parodies like “Eatyourkimchi Style” and “Eatyourkimchi Like a Man”. Also, they revealed behind the scenes footage from their interviews with Korean bands like Block B and UKiss.
Simon and Martina were grateful for the chance to meet their Singaporean Nasties and promised more exciting video productions for their fans in the future. Be sure to check in on Eatyourkimchi’s website and YouTube channel for your daily dose of Korean music and culture!For more exclusive photos of Eat Your Kimchi, Ryan Higa and Boyce Avenue at the YouTube Fan Fest Powered by HP do head over to our Facebook page and view them HERE! (All Rights Reserved to HallyuSG. Please do not remove or edit the watermark on the images).
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