Korean naturalism brand innisfree has appointed Yoona, member of popular South Korean girl group Girls’ Generation, as its international celebrity ambassador to spread natural and pure beauty across Asia.
Selected in recognition of her wholesome image, Yoona has been the face of innisfree in Korea since 2009, and has played a huge part in promoting the naturalism brand in a competitive Korean skincare market. Yoona was also identified and highly ranked as one of the most attractive natural beauties by Asian consumers, and has proven herself to be amongst the most famous Korean beautiful celebrities.
“Yoona has become an aspirational beauty icon worldwide through her acting career, concerts and performances with Girls’ Generation, which sparked the Korean wave. We hope that she can continue to spread K-beauty and the pure, natural beauty values of innisfree across Asia as she has done in Korea,” an innisfree official said.
Yoona will participate in various promotional activities with innisfree’s global ambassador Lee Minho, such as product advertisements and gracing of events in Asian countries including China, Taiwan, Singapore and Hong Kong.
In early July, Yoona was featured in an Asian celebrity testimonial video for innisfree Super Volcanic Pore Clay Mask with Kelly Fu and Brian, a model from Hong Kong and Taiwanese beauty expert respectively. At the shoot, Yoona affirms that she has been using this product for the past five years, boosting her clear and supple skin.
“As close-up shoots of myself are frequently required as part of my work, I put a lot of effort into taking care of my skin, especially when it comes to pore treatment. I happened to chance upon Super Volcanic Pore Clay Mask while filming a commercial five years ago, and I’ve been using it religiously ever since. Thanks to Super Volcanic Pore Clay Mask, I can keep my skin clean and flawless without needing an extra step in my skincare routine. I also recommend this to other members of the group,” she said.
Meanwhile, innisfree is holding a contest for Global Beauty Tour in SEOUL, whereby selected lucky customers who purchase Super Volcanic Pore Clay Mask win a trip to visit innisfree in Seoul, and get insights into Yoona’s skincare regime and beauty tips.
Global Beauty Tour in SEOUL is an event to bring innisfree customers in Korea, Singapore, Hong Kong, Taiwan, and China together to experience the brand and products while giving them a chance to win various prizes through a lucky draw. The closing date for entries is 31 July 2014.
Find out more about innisfree at their Facebook page HERE or simply visit http://global.innisfree.co.kr/global/en/eng_main.jsp.
innisfree Singapore stores can be located at Takashimaya Shopping Centre (#B2-34/35), Plaza Singapura (#01-63/64) and Bugis Junction (#01-109/110).