[K-TRAVEL/TRAZY] All you need to know about SMTOWN in Seoul


Trazy.com is going to reveal one of its exclusive info about…SMTOWN! Previously we shared an article about SMTOWN artist’s family-owned places and cafés, and this time we have discovered more places related to SM Entertainment and its idols/artists.

Recently, SM has been aggressively expanding its merchandise and offline business, which is truly a heaven for all the SMTOWN fans who are eager to get closer to their idols. And Trazy was fast enough to catch it!

Check out our top findings below!


1) SMTOWN Coex Artium
Opened only recently in January 2015, SMTOWN Coex Artium houses a big SM-themed building in the city, offering a variety of things to do from SUM merchandise shop, including a studio where you can actually get real artist experience with the help of professional staff.

Here you can also find the SUM café and a music lounge, where you can enjoy a wide range of specially created desserts with your favorite SM artist’s logo printed on them. Don’t forget to visit the top floor where the SMTOWN hologram theatre could be found!

For details and directions, click here.


2) SMTOWN Stardium (SMTOWN 스타디움)
Located in the new Dongdaemun Design Plaza building, this “Star”dium offers unique SM goodies that you can’t get anywhere else. If you’re a SMTOWN fan, be sure to get a one of a kind T-shirt here either by putting yours or your SM idol’s stamped initials or printed handwritten messages on the shirt.

For details and directions, click here.

sm hq

3) SM Entertainment Building (Headquarter)
Surely, all SMTOWN fans would love to visit the entertainment building that houses their favourite idols and artists. The newly opened headquarter is now located in Cheongdam-dong, Seoul, while the old building has been reconstructed as a global artist training center. If you’re lucky enough, you might encounter the SM artists entering or exiting the building!

For details and directions, click here.

pop up(1)

4) SMTOWN Pop up store
Located inside the Lotte Young Plaza in Myeongdong, this pop up store was first setup as a temporary store in 2013, but it’s now situated as one of the flagship stores because of its popularity. From unique fan goods to CDs, you can get almost anything you want of all the SM artists.

For details and directions, click here.

If you want to see the full list of all the SMTOWN places, check out our listing here! Discover all the unique travel destinations, guides and activities in Korea only at Trazy.com!

Article by: Kristine

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