Presented by The Embassy of the Republic of Korea in Singapore, the annual Korea Festival is back again for its 9th edition this year! Dedicated to introducing Singaporeans to the Korean culture, both traditional and modern, the Korea Festival 2016 will celebrate its ninth edition with the main event, K-Square, which will be taking place at Serangoon NEX Atrium from November 22nd to 27th, 2016.
For the first time ever, K-Square is brought to the heartlands in Singapore, providing an opportunity for interested individuals to gain unforgettable Korean cultural experience with the 7 K-Zones made of vibrant and exciting showcases including K-Culture, K-Technology, K-Drama, K-Food, K-Beauty, K-Pop and K-Travel.
At the K-Culture Zone, look forward to trying a variety of traditional Korean games such as Ttakji, Yutnori, Jegichagi, and pick up the intricate art of crafting Buchae (traditional Korean fan) and mask painting. Moving forward, jump into the exciting world of virtual reality, gaming and digital world experience at the K-Technology Zone presented by Samsung and LG.
K-Drama fans can now be a part of the scene of popular and upcoming K-Drmas such as “W- Two Worlds” and “Goblin“, and take as many photos as you want with life-sized pop-up standees of the main drama characters! Visit the K-Drama zone brought to you by Oh!K, to capture special moments from your favourite scenes starring you and your favourite drama stars such as Lee Jong Suk, Gong Yoo and Lee Dong Wook.
At the K-Food Zone, tuck into your favourite Korean snacks and food items from CJ, Koryo Mart and K-Berry from idoori. Stock up on beauty samples from K-Beauty partners Etude House, The Shilla Duty Free Shop, and get hair styling tips from Dusol Beauty, Sidus HQ Entertainment’s (iHQ) first overseas Hair Salon.
At the K-Travel Zone brought to you by Korea Tourism Organization (KTO), get an exclusive photo opportunity with the life-sized pop-up standee of Song Joong Ki and try on some of the prettiest Hanbok for free!
Last but not least, K-pop fans can look forward to Singapore’s first ever K-Pop mini photo exhibition proudly presented to you by HallyuSG at the K-Pop zone, which will showcase a great collection of photos captured of your favourite Korean stars and celebrities in Singapore, mostly exclusive and never-before-seen shots! (You can expect to see photos of VIXX, Apink, BTS, GOT7, BIGBANG, SEVENTEEN, Seo Kang Jun, Lee Kwang Soo, Lee Min Ho, AND MORE!)
Our team is really excited because YOU can stand a chance to walk away with prizes exclusive to the K-Pop zone, such as tickets to the upcoming Apink Pink Aurora Asia Tour in Singapore, DAY6 Daydream Fan Meeting, dining vouchers to Korean restaurants such as Seoul Yummy, Seorae Singapore, NeNe Chicken, as well as discount vouchers for upcoming K-Pop shows!
Come on down to the K-Pop zone to meet our crew and find out how you can WIN these vouchers and tickets! We will also be giving away EXCLUSIVE COLLECTIBLE PHOTOCARDS daily, featuring artists such as GOT7, SEVENTEEN, Kim So Hyun, Lee Kwang Soo, Apink and GFRIEND!
Details of K-Square @ Korea Festival 2016
Date: November 22nd to 27th, 2016 (Tues to Sun)
Venue: NEX Atrium, Level 1
Time: 10:30AM to 10:30PM daily
Admission: Free, Open to public
Not to forget, there are also daily highlights taking place at the festival every evening at 8pm (excluding Sat), such as Taekwondo performances, K-Pop dance covers, Food Demonstrations, as well as Pororo & Friends Meet & Greet Session at 3.30pm on weekends.
The Official Ceremony for K-Square will be held on Saturday afternoon, 26 November, where it will be graced by His Excellency Mr. LEE Sang-deok, Ambassador of the Republic of Korea to the Republic of Singapore, Guest-of-Honour Mr. Anthony Tan, the Deputy CEO of SPH Chinese Media Group, and other distinguished guests.
After the Official Ceremony, there will be an exclusive Korean Cooking Demonstration and Sampling by Celebrity Chef Shin Hyo Sub from Korea. Chef Shin has appeared in various television shows in Korea, such as Running Man as a cooking competition judge.
Curious to learn more about Korea and its cultural beauty? Be sure to join us for an enriching experience at the K-Square! For more information about K-square, visit www.koreafestivalsg.com.
The Korea Festival “K-Square” is organized by The Embassy of the Republic of Korea and supported by Korea Tourism Organization Singapore, Samsung, LG Electronics Singapore, CJ, The Shilla Duty Free, Amore Pacific, Koryo Trading, Dusol Beauty, Oh!K, Idoori and HallyuSG.
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