South Korea’s popular eyewear brand, Gentle Monster is set to open its first Southeast Asian flagship boutique store in Singapore this September 26th at ION Orchard, #01-13. The designer brand has developed its own identity in the market, taking not just an artistic approach to retail but also having its eye on the Korean pop culture boom with its celebrity placements.
The luxury sunglasses were often seen on celebrities including Jun Ji Hyun, Lee Min Ho, Ji Chang Wook and more.
It is said that the new store in Singapore will take on a “Samsara” concept, which has a meaning to ‘Reincarnation’ and represents the “unescapable cycle of life”, visualized into abstract images of non-linearly related objects and spaces to create a philosophical and yet playful experience.
The opening party of the new store will see the special appearance of Korean star Lee Dong Wook, as well as local celebrities such as Lee Teng, Derrick Hoh, Kelly Poon, Joanne Peh and more.
Fans of Lee Dong Wook, be sure to stay tuned to this space for the latest updates and coverage of the actor’s appearance for Gentle Monster’s opening party!