Are you someone that loves the fun and sun? Inspired by the west coast vibes of sunny California, channel your inner Cali girl with the new and improved PUMA Cali shoes. Once a court staple, the revamped sneakers now comes with a versatile chunky rubber sole and subtle metallic details, successfully transforming itself into a dreamy street style mainstay.
Its sleek and modern silhouette, adorned with a hint of fun, is the perfect shoe for the confident yet personable girl that strives to seek out the adventures in life.
PUMA is the embodiment of all things strong yet graceful, so what better way to epitomize the shoe and the brand’s qualities than to have International K-Pop star Hyolyn as the face of Cali in Southeast Asia?
After fighting a life-threatening disease during birth and forging her very own solo career following SISTAR’s disbandment, Hyolyn’s remarkable display of boldness and determination makes her the perfect face for the PUMA #CaliTravelog campaign.
For the first time ever, there will also be a chance for you to win an opportunity to meet and party with Hyolyn at a Secret PUMA CALI PARTY in Southeast Asia on 27 April!
From now till 19 April, take part in this in-store contest by snapping a picture of yourself at the Cali mirror trying on the PUMA Cali shoes, and uploading it onto your Instagram with the hashtags #CaliTravelog and #PUMASEA.
The Cali mirror can be found at all PUMA stores island-wide, including AW LAB, Limited Edt, Robinson and The Social Foot stores, so don’t forget to bring out your inner Hyolyn fangirl and strike your best pose while you’re there!
Make sure you follow and tag @PUMA.Cali on Instagram because weekly winners will be announced on their page from 23 March onwards.
On top of that, you can also take part in another contest and stand a chance to win a dream trip to California with your girl friend (worth USD 4,000) and visit places specially handpicked by PUMA, from holiday options such as the Caravan Outpost, Ace Hotel or the Joshua Tree Acre.
Here’s how you can participate to win:
- Purchase a pair of PUMA Cali shoes and receive the Cali Dream Trip Ticket
- Upload a photo of yourself in your PUMA Cali shoes + Cali Dream Trip Ticket on Instagram
- Follow and Tag @PUMA.Cali in your photo
- Include the hashtags #CaliTravelog and #PUMASEA
This contest will end on 31 March and winners will be announced on 5 April 2019. Winners are required to show their Cali Dream Trip Ticket and purchase receipt for verification purpose. For more information, check out the contest T&Cs at: https://pumacalitnc.com/
Participating Outlets: PUMA Bugis+, Marina Bay Sands, Paragon, Suntec City, VivoCity and AW LAB, Limited Edt, The Social Foot
So what are you waiting for? If you’re looking to get a pair of PUMA Cali shoes, now is the best time for you to get it. For more details of the PUMA Cali shoes and PUMA #CaliTravelog campaign, head on over to PUMA Cali’s Instagram for the latest updates!
This post is brought to you in collaboration with PUMA.
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