In Kuala Lumpur, Malaysia over the weekend to attend the closed-door PUMA Cali Party on April 27, Hyolyn sat down for a quick group interview with us and talked about being a part of the PUMA #CaliTravelog campaign as well as her upcoming plans for the year.
Inspired by the west coast sunny vibes in California, the main theme of the campaign brings to life the spirit of a PUMA Cali girl and Hyolyn is all about the perfect representation of being fun, adventurous and confident.
The K-pop star finds herself fitting into the campaign seamlessly as she’s a big fan of the California culture and the PUMA Cali embodies all the concepts of this culture such as the lifestyle.
She also explains how she really loves the tagline of the campaign — “CALI in your way”, because just as the slogan suggests, she’s one who also works in her own way after embarking on her solo career.
Revealing that sneakers do play a big part to her daily outfit, Hyolyn describes her personal fashion style as “natural” yet “hip”, and shares that she does not like donning too many layers of clothes at any one time.
“I usually pick out whatever I want to wear from my wardrobe, and an essential highlight of my outfit of the day would be shoes. To me, finding the right shoes to match my daily outfit is most important.”
And if she could design her own pair of sneakers, the primary elements she would include in the design would be the color and silhouette.
Set to embark on her solo World Tour this month, Hyolyn will be traveling across the world and making stops in cities such as Berlin, Amsterdam, Paris, Madrid, Taipei, Kuala Lumpur, Tokyo, and more.
On the upcoming World Tour, the female powerhouse expresses her excitement to meet fans and adds that this tour is being planned in order to reciprocate the love received from fans all over the world. Besides asking fans to look forward to her concerts with great anticipation, Hyolyn also promises to work harder to put out better music and performances in her career.
At the PUMA Cali Party, Hyolyn treated fans to a galore of performances including her solo tracks “SEE SEA”, “BAE”, “Dally”, as well as classic SISTAR hits, “Ma Boy”, “Shake It”, and more. She also captivated fans with her solid vocals as she sang soulfully to “Hello, Goodbye”, an OST from popular K-drama, My Love From The Star.
In the upcoming months, Hyolyn is set to feature several other colorways of the iconic PUMA Cali sneakers, so keep a look out on @PUMA.Cali Instagram for the new releases and launch dates soon!
Special thanks to PUMA Singapore for the invitation to the PUMA Cali Party in Kuala Lumpur, Malaysia.