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True Beauty’s Jugyeong Makes An Appearance In Campaign For ETUDE’s Vintage Camellia Collection

Michelle Ho

| October 16, 2020

With so many makeup brands launching new collections every few months (or even every few weeks), it can be hard for campaign images to stand out unless they have interesting concepts that give them an edge over that of other brands.

As we scrolled through the endless stream of Instagram posts announcing new makeup collections, the campaign images for ETUDE’s Vintage Camellia collection stood out immediately, making us do a double to make sure our eyes weren’t playing tricks on us.

Indeed, the female character featured in the campaign images is none other than Jugyeong from popular webtoon True Beauty (which will also have a drama adaptation).

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A post shared by 에뛰드 ETUDE official (@etudeofficial) on Sep 27, 2020 at 8:06pm PDT

The F/W collection consists of a Play Color Eyes Mini Vintage Camellia eyeshadow palette as well as Mood Glow Lipsticks in five shades – 01 Vintage Blossom, 02 Camellia Hill, 03 Bud Blush, 04 Floral Objet and 05 Full Petaled.

Play Color Mini Eyes Vintage Camellia:

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A post shared by 에뛰드 ETUDE official (@etudeofficial) on Oct 2, 2020 at 7:56pm PDT

Mood Glow Lipsticks:

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A post shared by 에뛰드 ETUDE official (@etudeofficial) on Sep 30, 2020 at 7:57pm PDT

Tapping on the popularity of the webtoon and of course, Jugyeong’s love for makeup, we think it was a brilliant move for ETUDE to use her in this campaign. Check out Jugyeong’s makeup looks using the products from the Vintage Camellia collection below:

The Play Color Eyes Mini Vintage Camellia and Mood Glow Lipsticks are currently not available in ETUDE Singapore’s stores yet, but we do hope they’ll be bringing in this special collection!