Following the success of last year’s K-Food Online Festival, the Embassy of the Republic of Korea is pleased to launch another nationwide online event – Say Kimchi Festival. Taking place from 11 May to 31 May 2021, Say Kimchi Festival is a social media contest for participants to share their experiences with Kimchi, a must-have side dish in Korean meals. Have fun sharing your entries and stand a chance to win up to SGD 500 worth of Korean Mart vouchers!
Mr. Ahn Young-jip, Ambassador of the Republic of Korea, said, “I sincerely hope that everyone can come together safely and have an enjoyable time taking photos and videos of their fun experiences with Korean Kimchi. I am truly grateful to Singaporeans for their love of Kimchi and other Korean food. We will continue to walk together on this journey to combat the ongoing pandemic.”
Say Kimchi Festival also aims to let participants enjoy Korea and Singapore’s intangible cultural assets – Korea’s ‘Kimjang’ culture of making and sharing Kimchi and Singapore’s unique hawker culture.
In line with this, Korean Cuisine – a food stall located at a coffee shop in Marsiling – also took on the role as a promoter for this event. The stall serves representative Korean food that contains Kimchi, such as Kimchi fried rice and Kimchi stew in a setting familiar to most Singaporeans. The event serves as a great opportunity to enjoy the two nations’ intangible cultural heritage.
To participate, entrants should post an original photo and/or video featuring their experience with Korean Kimchi on their own Instagram or Facebook account with the hashtags #KoreanKimchi, #KfoodSGunited and #SayKimchiFestival.
All submissions will be reviewed by the event organiser against a grading rubric that includes the content’s creativity, fun factor, and originality, amongst other factors. Winners will be announced by mid-June 2021.