Chivas’ New Ambassador & K-pop Superstar LISA: I want to inspire people to elevate themselves

A global superstar feted by millions, LISA is a brilliant blend of prodigious talent, burning passion and solid hard work. An inimitable icon in music and fashion, LISA wants to spur others on by sharing her story: “After being on such a huge personal journey and hustling over the past few years, I want to inspire people to elevate themselves.”

The K-pop phenomenon is galvanising the masses through the ‘I Rise, We Rise’ campaign by Chivas, the world’s leading blended Scotch Whisky. The newly minted Chivas ambassador, who is the first female face of the brand in Asia, will spearhead the regional movement that seeks to celebrate the next generation of movers and shakers.

Together with this announcement, Chivas unveiled a new look for its iconic Chivas 12 expression. The updated design sports an elongated shape that stands tall and proud, reflecting Chivas’ uplifting ethos which is shared by LISA — success is about elevating yourself and those around you.

Chivas Global Marketing Director, Nick Blacknell said:

“As we enter a new era for Chivas, it is important that we collaborate with people who share the same values as us. LISA is a global superstar, and more importantly, a role model for the next generation, which undoubtedly makes her the perfect spokesperson for our ‘I Rise, We Rise’ campaign. LISA has appeal across a number of passions including music and fashion, so the partnership comes as a natural next step for us as we continue to elevate Chivas to a new generation in Asia.”

LISA added: “It was a no-brainer to partner with Chivas, as their values are so closely aligned with my own, plus I’ve always been a whisky fan!”

The collaboration kickstarts with LISA retracing her steps in a retrospective ad, titled “Chivas Regal x LISA: I Rise, We Rise”. In the luxuriously crafted video shot in Seoul, the glam queen’s vertiginous ascent in real life is mirrored by a visual mastery of endless elevations. Contemplating life as she sips on a glass of Chivas Highball, LISA beckons viewers to realise their fullest potential.

The Classic Chivas Highball is the perfect embodiment of LISA. The incredibly refreshing cocktail is concocted to retain its bubbly fizz, much like how LISA uplifts others with her kind words and infectious zest for life. She is known to be an unfailingly supportive cheerleader for herself and others.

As a solo artist, LISA holds her own splendidly as seen in her 2021 smash hits, Lalisa and Money. If LISA can rise above the odds to succeed, so can you.

Sometimes, a refreshing drink does wonders too. Be sure to try out these fuss-free cocktail recipes as recommended by Chivas. Stay tuned for more exclusive content featuring LISA at http://www.chivas.com/en-EN/chivasxlisa or Chivas Instagram, @ChivasSG.

CLASSIC CHIVAS HIBALL Ingredients: 50ml Chivas 12 150ml Soda Water Orange wedge for garnish  Techniques: 1. Add Chivas 12 into a highball glass. 2. Add 100ml of soda, then slowly fill the glass to the top with ice cubes. 3. Add remaining soda and give a small stir to make sure it's mixed. 4. Add a little more ice to make sure it's full and compact for the best quality. 5. Garnish with an orange wedge. 6. Serve. Pro Tip: While stirring the Scotch and soda together mixes the drink, make sure to not overmix the highball as this can cause it to lose its fizz.

CHERRY COLA HIBALL Ingredients: 50ml Chivas 12 150ml Cherry Cola Cherry for garnish  Techniques: 1. Add Chivas 12 into a highball glass. 2. Add 100ml of cherry cola, then slowly fill the glass to the top with ice cubes. 3. Add remaining cola and give a small stir to make sure it's mixed. 4. Add a little more ice to make sure it's full and compact for the best quality. 5. Garnish with a cherry. 6. Serve. Pro Tip: While stirring the Scotch and soda together mixes the drink, make sure to not overmix the highball as this can cause it to lose its fizz.

In partnership with Chivas Regal. Drink Chivas Responsibly.