BLACKPINK’s Jennie is collaborating a second time with Korean eyewear brand Gentle Monster! Following a successful collaboration in 2020 where the Jentle Home pop-up space was launched in Seoul, this new campaign sees the creation of Jentle Garden, a fantasy world conceptualised by Jennie and Gentle Monster from the idea of a beautiful village scenery.
The brand new eyewear collection features signature reflective metal designs in three optical glasses, three sunglasses, and one special sunglasses embellished with crystal details on the frame.
To celebrate this collaboration, Gentle Monster will be bringing the Jentle Garden pop-up to five selected cities around the world, including Singapore, Seoul, Shanghai, LA, and Hong Kong. Mark the dates for the Singapore pop-up, because if you’re lucky enough, you’ll get to walk away with a custom designed ‘Jentle Garden’ mask, which will be gifted in limited quantities to guests who visit the pop-up.
Details of Jentle Garden pop-up in Singapore:
When: 21 March to 3 April 2022
Where: ION Orchard, L1 Atrium
Look out for a variety of colour choices in this collection, including white marble which is a first for the brand. The collection will be sold in an exclusive Jentle Garden packaging, which comes with custom designed ‘Jentle Garden’ flowers that will be gifted in limited quantities to those who make a purchase.
Additionally, the pop-up will also launch exclusive FRUITS OF PARADISE (S$3,253) packages conceptualized by Jennie herself, available only in limited quantities. Each package includes 7 eyewear, with Jennie’s autograph adorned on the box.
The Jentle Garden Collection is now available at all official Gentle Monster channels, including Gentle Monster Singapore flagship store at ION Orchard.
(Photos: Gentle Monster)