So it’s no surprise when Ferragamo announced on various social media platforms yesterday (29 May) that Lee would be their first global male ambassador.
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The 23-year-old singer-rapper, born Lee Je-no, is a part of the K-pop mega group NCT. He is a part of the sub-units NCT Dream since 2016 and NCT U since 2020.
In the Instagram post, the brand said that partnership “seals the relationship between Ferragamo and Lee”. Both parties “have started building this before this announcement”.
The brand’s creative director, Maximilian Davis, added: “We’re driven by the same passion in our creativity and feel fortunate to have him join Ferragamo.”
This collaboration is a testament to the brand’s dedication to embracing diversity and pushing boundaries in the fashion world.
Lee also said that it’s “an honour to be a global ambassador for Ferragamo, a brand with an incredible heritage, craftsmanship and style”.
He added: “I’m very excited to create a synergy with the brand and looking forward to disclosing our future projects! Stay tuned on both of us”.
Ferragamo also released a stunning curated lookbook of Jeno on its official website. It showcases a curated selection of Pre-Fall ’23 looks, whilst celebrating this exciting alliance.
The NCT member embodies the elegance and sophistication that Ferragamo is known for, bringing the brand’s vision to life.
This exciting partnership between Lee and Ferragamo marks a significant milestone for both the artist and the brand. And it sets the stage for future ventures to captivate the fashion world and NCT fans worldwide.
Separately, Lee, along with his NCT Dream bandmates, held the Singapore leg of their ongoing tour earlier this month. Then, they played to a sold-out crowd at the Singapore Indoor Stadium.