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Cha Eun-woo launches Dior’s La Collection Privée Dioriviera fragrance in Singapore

Cha Eun-woo made two appearances during his Singapore visit, both of which attracted hordes of fans hoping to a glimpse of him.

Avier Tan

| June 16, 2023

Cha Eun-woo is back in Singapore. And fans thronged the downtown shopping mall ION Orchard in hopes to catch a glimpse of the singer-actor.

This is in spite of the fact that the news of Cha appearing at the brand event only broke a day ago before his arrival in Singapore.

Cha is in town to launch Dior’s La Collection Privée Dioriviera, a fragrance perfect for the summer season.

Created by Parfums Christian Dior Creative Director Francis Kurkjian, it is “a rainbow of niche perfumes that contain the most valuable ingredients and beautiful flowers”, according to Dior.

Later in the evening, Cha graced a private event held by the French fashion house at Tanjong Beach Club. The beach club was transformed into a metropolitan oasis.

Outside of the venue, there were also large crowds of fans waiting from dusk till dawn for Cha’s appearance.

At roughly 7PM, we caught a glimpse of Cha entering the premises, following which he posed for various photo calls.

“Head towards the pool area and you’ll get the best view of Cha Eun-woo in a bit,” a guest at the closed-door event told me.

True enough, everyone saw Cha in the flesh as he reappeared with some blazing pyrotechnics as if he were holding a full concert here by the beach.

Greeting guests and fans present, Cha also got them up to speed with his recent happenings.

“I heard about the Gardens by the Bay,” he said when asked about one thing he’d like to experience in Singapore. It’s also intriguing that Cha spoke without the help of a translator throughout the session.

Alongside Cha, other local and regional celebrities were also dressed to the nines, all ready to celebrate the launch of the new fragrance. More photos below.