But there is still a place for rom-com, it seems.
Lee plays Gu Won in the series, the smile-less chaebol heir with a painful past hurt. He then meets Cheon Sa Rang (Yoona), a hotelier who seeks to work up the social ladder with her radiating smiles and hard work.
Before the 16-part series premieres on Netflix tomorrow (17 Jun), here are five things to know about King The Land.
1. Easy, light-hearted rom-com
“You can watch [the series] with ease, when you’re eating or before bed,” Lee said. It’s an easy-to-consume, feel-good series that’s perfect to catch anytime.
Yoona later joked: “You can deliver some food to your home, turn on the air-conditioner and enjoy the drama”.
While there might be countless rom-com series already released, trust that King The Land will offer something different.
2. King The Land continues the streak of top JTBC dramas
King The Land takes the weekend drama spot on JTBC. And it follows after the medical drama Doctor Cha (2023).
“I can’t lie, there is some pressure” to continue maintaining the high standards of the dramas, said director Im Hyun-wook. He later shared that “the amount of pressure was healthy” and he’s “in a good position” now.
3. Rom-com is a refreshing change for both leads
Coincidentally, both leads starred in dramas that were a tad bit more emotional and heavy prior to King The Land.
“I wanted to try something that’s more cheerful and bubbly this time,” Yoona said at the press conference. She was dressed in a pink two-piece suit, a colour representative of her character in the series.
For Lee, he hoped to go with a project that had “a lot of laughter, a lot of smiles” and more “easy-going” following his previous historical series.
4. New role a “big challenge” for Lee
For someone who’s smiley and radiant like Lee, having to portray Gu Won, someone who despises smiles, comes as a “big challenge”.
“If there’s a blooper, or when a cut is done, I would be bursting out laughing”, he said, as he’d have to hold in his laughter during filming most of the time.
And he had to constantly remind himself to keep a straight face and hide any laughter.
5. Budding bromance
While Lee and Yoona’s chemistry takes the spotlight, there’s something else to look out for in the series.
The side plot of Gu Won and his assistant Noh Sang-sik (Ahn Se-ha) might create some bromance moments too.
“Both of them have a lot of hilarious moments together, and I’m sure you’ll be laughing at their chemistry,” Lee said.