Born Kim Tae-hyung, his upcoming appointment as Cartier’s brand ambassador marks his second brand partnership. He was previously named the brand ambassador of Celine, and had been a regular at their shows.
V is the second member of K-pop powerhouse BTS to be named ambassador of luxury jewellery houses. The first was his bandmate, Jimin, who was announced to be the face of American luxury jewellery and speciality design house Tiffany & Co.
But V’s partnership with Cartier is not all that surprising, Especially for sharp-eyed fans.
He was spotted wearing the Tank Louis Cartier watch during the filming of the variety series Jinny’s Kitchen. Even for informal events like the send-off of his bandmate J-hope to the military, fans spotted V with the Cartier Tank vermeil watch too.
Other than being the brand ambassador, V will also front the brand’s latest Panthère de Cartier campaign.
And it’s clear that Cartier also agrees that he’s a perfect fit for the brand and its new campaign.
“His unique voice, sense of choreography and fashion have made him an influential icon,” said the brand of his appointment in a statement.
And he has “a power of attraction that he exercised from his first appearance on stage in 2013,” they added.