Confirming speculations, Versace taps on Hyunjin of K-pop group Stray Kids to be its newest global ambassador; a first move towards courting the increasingly powerful Korean wave of influence surging in fashion today.
This news comes after the dancer, rapper and vocalist was spotted not only attending the Versace La Vacanza fashion show in Cannes and its respective pop-up in Seoul, but also wearing the brand’s pieces in the music video of the group’s latest release, S-Class (2023), as well as in many other promotional activities during this comeback.
“I am delighted Hyunjin is joining the Versace family. I am constantly inspired by new voices defining culture around the world and for me Hyunjin has great new energy and creativity. I love his confidence and freedom of expression. He is a true Versace man,” said Donatella Versace.
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On the appointment, Hyunjin said, “I’m so excited to be starting my journey as a global ambassador and to make beautiful moments together. I’m filled with anticipation and can’t wait to experience the artistic synergy with Donatella.”
Hyunjin will star in his first campaign for the House as the face of the Versace Holiday 2023 image and video campaign, which will launch in November this year.
This article first appeared on Men’s Folio.