Coach has named artist and rapper Lee Young-ji as their newest global ambassador, making her the first to hail from Korea. She will be featuring in Coach’s upcoming Fall 2023 campaign to kickstart the partnership.
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Lee is a rapper and internet personality, having starred in multiple television shows. This includes one of the most highly viewed television game shows, Earth Arcade (2022) alongside IVE’s Ahn Yujin and Oh My Girl’s Mimi.
You may also recognise her from her very own talk show No Prepare. It has amassed views in the millions with A-list guests like BTS’s Jin and Blackpink’s Jisoo.
“I’m thrilled to be an ambassador for Coach, a brand that I enjoy wearing and that inspires me,” Lee said. “I can’t wait to share what we’ve been working on together and excited to continue to share my story as part of our collaborations.”
Lee Young-ji makes history
You’ll be surprised to know that this isn’t the first time the twenty-one-year-old has made history.
She was the youngest and first female winner of the reality TV series High School Rapper (2019). Lee was also the first female rapper in eleven seasons to win Show Me the Money (2022), South Korea’s most popular hip-hop reality competition show.
There’s no denying that Young-ji fits the bill for Coach, which encourages embracing all aspects of oneself with confidence. But being Coach’s newest global ambassador isn’t the only thing that Young-ji has going for her.
The rapper will also be embarking on her first Asia tour starting on 27 Sep. So far, the countries she has confirmed are Taipei and Singapore.
This article originally appeared on GRAZIA Singapore, your number one destination for the best in fashion, beauty, celebrity and lifestyle in Asia.
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