Following the opening of two pop-up stores in Seoul, NewJeans will be bringing the concept to various Southeast Asian countries.
This includes Singapore, along with other regions like Malaysia, Thailand and the Philippines.
The NewJeans pop-up store will be bringing in merchandise from the five-piece band, comprising Minji, Hanni, Danielle, Haerin and Hyein. It will be at the downtown shopping mall Orchard Central.
NewJeans made their debut in 2022 with Attention (2022) and rose to fame shortly after. The girls are also known for their Y2K aesthetic when it comes to dressing, as well as their girl-next-door image.
As of the time of writing, it is not clear what are the exact products that will be put on sale in Singapore. And whether the list of merchandise available in Singapore will be the same as in South Korea.
However, fans can expect similar items offered in Korean stores to be available locally.
Their pop-up stores in Seoul’s Gangnam and Hongdae districts offered a variety of merchandise themed after the girl group. This includes usable daily essentials like smartphone AirPods cases and baseball caps.
They decorated the Gangnam branch with a Powerpuff Girls theme. It also featured a giant bunini statue and a photo wall for fans to snap Instagram-worthy shots.
The Hongdae branch, on the other hand, had a romantic and dreamy concept that pays homage to NewJeans’ latest EP: Get Up (2023).
Fans who prefer to shop online will have an alternative option as well. You can purchase the group’s merchandise from the comfort of your own abode, via Kpopmerch on Shopee.