Fans of Korean culture and food would definitely have heard of Baek Jong-won.
The 57-year-old South Korean celebrity chef has several namesake variety programmes under his belt, like Baek Jong-won Class (2021) and The Genius Paik (2023).
Baek currently owns 26 franchises in South Korea.
As Baek is steadily becoming a household name domestically, he is now rapidly expanding the global presence of his restaurants. This includes establishing a new chain in Singapore, Paik’s Noodle.
Currently, Baek owns three restaurant chains in Singapore: Paik’s Bibim, Paik’s Coffee and Bornga.
Paik’s Noodle will be a different concept he’s introducing to the local market.
It is a Korean-Chinese restaurant that specialises in jjampong (spicy seafood noodle soup) and jajangmyeon (noodles in black bean sauce). While the menu for Singapore’s outlet has yet to be set in stone, there’s much to look forward to.
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In its other outlets worldwide, Paik’s Noodles also offers a range of dishes outside of noodles, such as tangsuyuk (sweet and sour pork), gunmandu (fried pork dumplings) and jajangbap (black bean sauce over omelette rice).
A source from Paik’s Noodle confirmed that the restaurant’s noodles will be “handmade daily”. They will also fly in the sauces directly from Korea to ensure that the quality remains consistent.
The first outlet of the new noodle chain will be launching in mid-October at #B1-177/177A Suntec City, 3 Temasek Blvd, S038983.
In other Korean food-related news, BHC Chicken recently launched its first outlet in Singapore back in April at Marina Square.