ATEEZ’s Hongjoong and Seventeen’s The8 attend the Balmain Womenswear SS24 show

ATEEZ's Hongjoong is a part of the Balmain Army. And for The8 of Seventeen, this show is his first Balmain showcase.

Zhuo Jia Wen

| September 29, 2023
(L to R) ATEEZ’s Hongjoong and Seventeen’s The8 at the Balmain SS24 Womenswear show, held at Palais de Chaillot. Photo: Press

Paris Fashion Week is now in full swing. At Balmain’s Womenswear SS24 show, we spotted some familiar idols.

Pulling up at the show are none other than ATEEZ’s Hongjoong and Seventeen’s The8, born Xu Ming-hao.

Read more: Seventeen’s DK is the newest global ambassador for Bally

The ATEEZ leader was spotted with a headpiece from the brand’s Fall 2023 Menswear collection. And his striking blazer is a piece from the brand’s Resort 2024 Menswear collection.


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Hongjoong is also part of the Balmain Army, a collective term for the brand’s muses and ambassadors. Balmain does not term their ambassadors as, well, ambassadors.

Heading the show was Balmain’s Creative Director Olivier Rousteing. And he chose to focus the show on who he is as a designer, instead of just chasing trends.

This came after more than 50 pieces from the upcoming collection were stolen from a truck. It was en route to the brand’s headquarters.

In the show, roses were also a recurring theme. They were featured on everything from a pair of cycling shorts and matching peplum to a corset-type design with thorned branches covering the model’s torso, The Guardian reported.

For Balmain, though, it’s not just one K-pop idol who graced the show.

The8, or Xu Ming-hao, of Seventeen, was also present at the show. Notably, this is his first Balmain showcase.


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The 25-year-old Chinese singer arrived in a sheer top, worn over with a tweed coat. He also greeted fans and signed some autographs after the show.

Read more: These are all the Korean celebrities present at Milan Fashion Week SS24

In Paris Fashion Week news, Jisoo of Blackpink was present at Dior’s fashion show with a monochromatic look, together with a grunge-inspired outfit.


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