Blackpink collaborate with Haidilao for limited-edition merchandise line, drops in October

The Blackpink merchandise line, in collaboration with Haidilao, is centred around their characters in their mobile game, Blackpink The Game.

Esther Low

| October 10, 2023
Blackpink teams up with renowned hotpot chain Haidilao for a merchandise line. Photo: @haidilaosingapore/Instagram

Haidilao hotpot and K-pop together?

Who’s to say that you can’t have the best of both worlds? Renowned hotpot chain Haidilao has teamed up with K-pop girl group sensation Blackpink to release limited-edition merchandise.

These highly coveted items will drop this month, though a specific date has yet to be announced.

The merchandise offers an extensive lineup, from stickers and photo cards to exclusive tin cases, cardholders and keyrings. Speaking of photocards, can we really call it K-pop merchandise if there are no photocards though?

Fans will be treated to eight exclusive photo cards in each set. Photo: @haidilaosingapore/Instagram

The superstar girl group comprises four members, Rosé, Lisa, Jisoo and Jennie. But HaiDiLao teased that Blinks, the group’s fans, will be treated to eight exclusive photo cards in each set.

These collectibles come in well, you’ve guessed it, black and pink, the quartet’s symbolic colour palette. And the merchandise is centred around the Blackpink characters in their mobile game, Blackpink The Game.

They previously dropped The Girls (2023), an original soundtrack for their namesake mobile game. While the girls did not film an actual music video for the powerful anthem, they had their own characters star in the short video.

Separately, the global girl group has also worked with an extensive list of brands like adidas, Samsung, Starbucks, and more.

Read more: Starbucks announces their summer Blackpink limited-edition merchandise, available on 25 Jul

Their previous collaboration with Starbucks saw the release of the special Blackpink Strawberry Choco Cream Frappuccino Blended Beverage. It also offered a plethora of merchandise, from drinkware to lifestyle accessories such as reusable tote bags, passport holders and keychains.

If that was not enough to quench your thirst, then hopefully this new tie-up will be a feast for both your eyes and stomach.


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