The Wonyoung effect is real: See the exact products used by her makeup artist

What sets Wonyoung apart from other beauty looks out there is how natural her makeup looks and the way it perfectly accentuates her features.

Sidney Yuen

| November 3, 2023
Jang Wonyoung of IVE. Photo: @IVEstarship/X

She’s beauty, she’s grace, and she also happens to be a Miu Miu girl—we’re referring to none other than the It-Girl of the moment, IVE‘s Wonyoung.

It’s hard to believe the idol has yet to hit her twenties (yes, she’s in fact, nineteen years old), considering her ethereal visuals and doll-like features, it’s no wonder why TikTok is obsessed with her.

Coining the term “the Wonyoung effect”, the trend stems from the pursuit of the goddess-like perfection that the idol embodies. In a nutshell, the Wonyoung effect is all about self-care, from skincare to makeup and fitness—think: what would Wonyoung do?

Her status as K-pop’s It Girl has fans in a chokehold, inspiring fans to honour their highest self by being that girl. It may seem like yet another baseless trend, but the way we see it, it’s a testament to Wonyoung’s star power.

Photo: @ for_everyoung10/Instagram

That said, the Wonyoung effect also spreads to the idol’s beauty routine—often a topic of discussion online thanks to her immaculate makeup looks. K-beauty is no stranger to the Internet, but what really sets Wonyoung apart from the other K-pop beauty looks out there is how natural it looks, and the way her makeup perfectly accentuates her dolly features.

The hallmarks of a Jang Wonyoung makeup look? Doe eyes, rosy cheeks and of course, the glossy lips that shine bright on and off the stage.

With IVE’s recent comeback Baddie (2023), we’re once again being blessed with a range of comeback looks—and it’s evident that Wonyoung’s makeup artist has the idol’s signature look perfected. With Wonyoung’s flawless makeup making its rounds on the internet, influencers and beauty gurus have been flocking to the idol’s makeup studio Oui Oui Atelier in Seoul to experience the Wonyoung effect for themselves. With that, we had our eyes peeled on the specific products used to give Wonyoung’s lips that high shine finish and beaming doe eyes.

Below, we ID-ed all the tried and tested products by Wonyoung’s makeup artist, so you can easily re-create Wonyoung’s signature look.

Clio Shade & Shadow Palette, Soft Depth, $35

Photo: GRAZIA Singapore

A versatile palette filled with cool-toned neutral shades, Wonyoung’s makeup artist recommends using this highly blend-able palette to contour the eye and increase depth around the eye socket.

Holikaholika My Fave Mood Eye Palette Like Shell Collection, Shell In The Sea, $25

Photo: GRAZIA Singapore

This Holikaholika eye palette is supposedly a holy grail among Korean makeup artists, and works best on cool toned skin (don’t let the pinks put you off, it blends down to a dusty rose). We suggest picking this up if you’re looking to recreate K-pop looks on the regular as it’s a well-rounded palette that will cover all your K-beauty bases—from highlighting to tight-lining the eyes.

Bobbi Brown Eyeshadow, Taupe, $50

Photo: GRAZIA Singapore

We can’t stress the importance of creating a plush aegyosal enough when it comes to nailing the Wonyoung look. Not only does it create a more well-proportioned face, but it’s also the very key to achieving the idol’s signature doe-eyed look. Get yourself an angled eyeliner brush, and draw a soft line below the eye to cast a natural shadow creating a natural aegyosal—and don’t forget to also define the lower lash line.

Peri Pera Ink Black Cara #1 Long Lash Curling, $17.90

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Peri Pera’s mascara has earned cult-status in K-beauty for good reason. It’s renowned for its ability to hold a curl, and stay in place even in the most humid of summer days. This stuff doesn’t smudge—seriously—so if you do plan on using this, we suggest using an oil cleanser to remove it at the end of the day.

HEXZE Liquid Glitter Eyeshadow, $10

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We wouldn’t be surprised if you’ve never heard of this Japanese brand, Wonyoung’s makeup artist picked it up by chance while she was in Japan and ever since, it’s been in her regular routine for Wonyoung’s looks.

To recreate Wonyoung’s look, simply dab it in the centre of your eyelids to give an extra sparkle—we suggest making sure that there’s a good mix of large and small glitter particles applied to the eye to achieve that ethereal shimmer.

Kylie Cosmetics Pressed Blush Powder, Winter Kissed, $29

Photo: GRAZIA Singapore

There’s no question that Wonyoung loves pink—and her love for the rosy shade is stays true even in the blush she uses. This baby pink blush from Kylie Cosmetics is a fan-favourite in South Korea, and works perfectly to complement Wonyoung’s fair skin tone. Placement-wise, concentrate the blush in the apples of your cheeks (nearing the undereye area), and blend diagonally upwards as if you’re highlighting the cheekbones.

Clinique Cheek Pop Blush, Ballerina Pop, $48

Photo: GRAZIA Singapore

A pro-tip by Wonyoung’s makeup artist, use two blushes to give your cheeks a natural gradient flush—in this case, Clinique’s Cheek Pop in Ballerina Pop complements Kylie Cosmetics’ Winter Kissed perfectly.

Dio Mono Couleur Couture eyeshadow, Tutu, $49.50

Photo: GRAZIA Singapore

Wonyoung is known for her twinkling eyes on the stage, so it doesn’t come as a surprise that she also uses a metallic eyeshadow to further emphasise her aegyosal. Tutu from Dior may look pink in packaging, but it applies with a rose gold finish.

Fenty Beauty Gloss Bomb Cream Color Drip Lip Cream, Fenty Glow, $35

Photo: GRAZIA Singapore

You won’t ever catch Wonyoung without a glassy sheen on her lips. The secret to her perfect pout? It’s none other than Riri’s Fenty Gloss Bomb‚ which Wonyoung’s makeup artist swears by. For the base colour, Fenty Beauty’s Gloss Bomb Cream Color Drip Lip Cream in Fenty Glow is the perfect muted pink for a natural tint.

Fenty Beauty Gloss Bomb Heat Lip Luminizer + Plumper, Hot Cherry, $39

Photo: GRAZIA Singapore

The final step to achieve Wonyoung’s cherry pink pout is yet another layer of gloss—while mixing lip gloss isn’t common practice, Wonyoung’s makeup artist swears by this trick. Just remember to concentrate the second layer of gloss in the centre of the lips and blend outwards to ensure the colours blend.

This article originally appeared on GRAZIA Singapore, your number one destination for the best in fashion, beauty, celebrity and lifestyle in Asia.


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