Hallyu Spotlight: 5 things to know about Gen Z hitmakers STAYC

Formed by music production duo Black Eyed Pilsung, STAYC have dropped countless hits and earworms all to familiar to us.

Dayna Yam

| January 9, 2024
STAYC. Photo: High Up Entertainment

Since their debut in 2020, K-pop girl group STAYC has been on a steady rise. Showing off their capabilities hit after hit, they have proved themselves worthy to be considered as one of the finest fourth-generation K-pop girl bands.

The sextet, comprising Sumin, Sieun, Isa, Seeun, Yoon, and J, are now paving their way into a positive, youthful and vibrant music genre following the release of their latest EP.

Ahead of their first world tour in Singapore concert next month, here are five things to know about the girls.

1. Iconic tagline

Many would have heard of the tagline “STAYC girls, it’s going down” in their songs. With a catchy punch to it, it’s one that you can miss.

While it’s now making rounds on the Internet, members were initially puzzled by its meaning.

“When we heard [the catchphrase], we were all confused. Isn’t going down a bad thing? We want to go up in our career,” confessed Sumin, the group’s leader, in an interview with South China Morning Post.

“But now we know it means that we’re going to start something amazing, so we feel confident now when we say the phrase.”

2. Viral dance challenges

In recent years, a mark of success for a K-pop track would be a viral dance challenge.

STAYC not only had one viral dance challenge, but many under their belt. One of their tracks ASAP (2021)’s catchy tune and eye-catching choreography captured the attention of fans globally, with many posting covers on short-form video platforms like TikTok.

3. The meaning behind STAYC

When one first hears STAYC, it could instinctively be thought of as two separate words: stay and see. While that makes good sense, the group’s name is an acronym for ‘Star to a Young Culture’.

This chosen name reflects their goal of achieving great heights, particularly towards the young culture. Without a doubt, the girls are well on their way to achieving their goals, as evident in their latest EP Teenfresh (2023).

4. First Spotify K-pop EQUAL artist

Spotify chose STAYC as their first K-pop EQUAL Artist in November 2021. According to Spotify, the EQUAL Global Artist of the Month is a campaign that “advocates for women artists, calling for continued diversity and opportunity within the industry”.

During an interview, the group was asked what they would like to see greater gender equity in the music industry.

“There shouldn’t be any discrimination,” said STAYC. “We truly hope that everyone and anyone can freely express themselves and spread their music and art.”

5. STAYC’s songs are for everyone

It’s difficult to nitpick STAYC’s releases. A good number of them are suitable for the casual listener, even if you’re not into K-pop.

Formed by music production and songwriting duo Black Eyed Pilsung, STAYC’s tracks are mostly written and produced by the veteran duo, who have countless credits under their name.

That explains the consistency behind the girls’ tracks, and how they achieve longevity through their music.

From bubbly bubblegum pop tracks like ASAP (2021) and Bubble (2023) to synth-heavy songs like RUN2U (2022) and SO BAD (2020), it’s not hard to find a track that suits you.

Book It: STAYC 1st World Tour [Teenfresh] in Singapore
Date: 16 Feb 2023 (Fri)
Time: 7PM
Venue: The Star Theatre
Tickets: S$148-$268 via Ticketmaster (before booking fee)


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