Ahead of the release of their 3rd mini album Easy, LE SSERAFIM will drop a special merchandise collection. The collection will see the K-pop girl group working with Seoul-based lifestyle label Peaches One Universe.
The lifestyle brand and South Korean fashion retailer KREAM have taken to Instagram to share images of the collection. The girl group later posted previews of the various pieces in the special collection as well.
View this post on Instagram
Fans can look forward to hoodies, and retro-looking t-shirts with the name of the K-pop girl group printed on them. Some pieces, like the varsity jacket, for instance, come along with their upcoming album slogan: “Make it look easy”.
Together with the drop of the special collection comes LE SSERAFIM’s brand merchandise, also known as the LE SSERAFIM SS24 brand merch. This line of products mainly consists of athleisure wear, from jerseys to windbreakers and an assortment of sportswear.
For those who want to lay their hands on the merchandise, there will be a raffle draw for the S/S Logo Tee taking place on 16 Feb, 11AM KST (10AM SGT), until 20 Feb, 11AM KST (10AM SGT) via KREAM Draw. The full collection will then drop thereafter officially via KREAM and Weverse shop from 5 Mar, 11AM KST (10AM SGT).
Other fans who wish to visit an offline store can also do so. There will be a physical storefront in Geumho, Seoul, for fans to purchase items personally too.
Meanwhile, LE SSERAFIM’s 3rd mini album Easy will arrive on 19 Feb (Mon) at 6PM KST (5PM SGT).
What: LE SSERAFIM 2024 S/S Pop-up
When: 16 February – 3 March 2024
Where: 14 Geumho-ro 3-gilSeongdong-gu, Seoul, South Korea