Upcoming K-pop girl group ILLIT are the stars of Acne Studio’s new campaign

After their appearance at Acne Studio's PFW show, ILLIT are now the stars of the brand's new SS24 campaign.

Ashley Cheah

| March 17, 2024
Upcoming K-pop girl group ILLIT stars in Acne Studio’s SS24 campaign. Photo: Charlotte Wales

In a harmonious blend of music and style, the upcoming K-pop girl group ILLIT has captured the spotlight even before their debut in high fashion. The Stockholm-based fashion house Acne Studios has announced ILLIT as the star of its Spring/Summer 2024 campaign, marking a significant milestone in the intersection of music and couture.

ILLIT’s journey into the fashion world is not merely a coincidence but a testament to their growing influence and unique sense of style.

The quintet, composed of Yunah, Minju, Moka, Wonhee and Iroha previously graced Acne Studio’s latest Paris show. And the group’s presence resonated beyond the boundaries of music, captivating the attention of fashion enthusiasts worldwide.


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The collaboration between ILLIT and Acne Studios is a strategic fusion of artistic talents. Music now meets fashion to create a narrative that transcends traditional boundaries.

As the face of Acne Studio’s SS24 series, they bring a fresh perspective and an innovative approach to fashion. And they will redefine the industry’s standards and push the boundaries of creativity.

This collaboration also signifies a broader trend in the entertainment industry, where K-pop artists are increasingly becoming synonymous with fashion icons.

Upcoming K-pop girl group ILLIT stars in Acne Studio’s SS24 campaign. Photo: Charlotte Wales

The upcoming girl group emerged from the survival programme R U Next? (2023) and they are the first girl group from Belift Lab, a joint venture between HYBE and CJ ENM. The music label currently houses K-pop boy band Enhypen.

On the musical front, the girl group will also be making their official debut next week with their debut album Super Real Me. It will drop on 25 Mar (Mon).


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