Meet the newest K-pop game changers: NOWADAYS, Candy Shop and ILLIT

HallyuSG introduces new groups like NOWADAYS, Candy Shop and ILLIT who will bring fresh energy and excitement to the industry.

Oliver Chan

| March 17, 2024
Upcoming boy band NOWADAYS comprises members Hyeonbin, Yoon, Yeonwoo, Jinhyuk, and Siyun. Photo: CUBE Entertainment

The K-pop landscape is always ever-evolving with new talents emerging to captivate audiences worldwide.

Last year saw the debut of groups like BABYMONSTER, xikers, ZEROBASEONE, RIIZE and more.

For 2024, HallyuSG introduces three upcoming K-pop groups that will soon debut, bringing fresh energy and excitement to the industry.


Hailing from CUBE Entertainment, NOWADAYS is poised to make a splash with their unique sound and captivating performances.

The five-membered K-pop boy band comprises members Hyeonbin, Yoon, Yeonwoo, Jinyuk and Siyun. They promise to deliver a blend of catchy melodies, impressive choreography, and distinctive visuals.

NOWADAYS will drop their eponymous single album early next month, on 2 Apr (Tue). Their debut will also mark the music label’s first boy group push in eight years.


Next in line is K-pop girl band ILLIT. Stepping into the spotlight under the banner of BELIFT LAB, ILLIT is a quintet composed of Yunah, Minju, Moka, Wonhee, and Iroha. The girls emerged from the survival program titled R U Next? (2023).

Before their debut, ILLIT has already garnered media traction with their appearance at the recent Paris Fashion Week for Acne Studios. They also recently starred in the brand’s SS24 campaign.

ILLIT will officially make their debut with their first mini album Super Real Me, dropping on 25 Mar (Mon).

3. Candy Shop

Adding a sweet touch to the K-pop scene is Candy Shop, the latest girl group to emerge from BRAVE Entertainment.

Candy Shop, composed of Soram, Yuina, Sui, and Sarang, has recently released teaser photos for their first mini album Hashtag#, set to drop on 27 Mar (Wed).

In the series of images, the girls wore what seemed like school uniforms, teasing a youthful and vibrant concept. Candy Shop will soon enchant audiences with their debut, bringing a dose of sugar and spice to the music scene.


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