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K-pop boy band Seventeen to perform at Glastonbury Music Festival

They will be joining the likes of Coldplay, Dua Lipa and SZA.

Dayna Yam

| June 27, 2024
SEVENTEEN
K-pop boy band Seventeen. Photo: Pledis Entertainment

K-pop boy band Seventeen is no stranger to making history. And their latest being the first K-Pop act to perform at the world-renowned Glastonbury Music Festival, held in the UK tomorrow (28 June).

The band will take on the Pyramid Stage at Worthy Farm in Pilton, Somerset. They will be joining the likes of Coldplay, Dua Lipa and SZA, all of whom are music industry bigwigs.

The Glastonbury Music Festival, due to its sheer popularity, sells out tickets ahead of the release of the performance line-up. Unlike other festivals, attendees have virtually no idea who will perform when purchasing tickets.

According to BBC, the UK remains ‘frosty’ towards K-pop, further adding that UK radio has often been ‘reluctant’ to play the genre ‘unless they’re sung in English’.

This poses a challenge for the band, as those attending the festival may not have heard of the band, let alone their music, prior to attending the festival.

However, the boys have decided to take it in their stride. In an interview with NME, Seungkwan said, “We actually tend to enjoy that challenge.”

Dino later added, “Obviously, it’s super enjoyable to share the experience with our fans. But it’s also very exciting [to be able] to showcase us to people who might be less familiar. It makes us want to bring out an even more intense performance.”

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