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Pop-ups, new music and more as Seventeen celebrates 10th anniversary

Say the name, Seventeen.

Gisele Wong

| May 27, 2025
Seventeen
Seventeen in a promotional image for their fifth album, “Happy Burstday”. Photo: @pledis17/X

It’s been a decade since Seventeen first dropped Adore U (2015). Fast forward a decade, and the 13-member boy group is going all out to celebrate their 10th anniversary.

To mark this major milestone, the group is holding a series of events and activities designed for Carats, an affectionate term for Seventeen’s fans, to relive memories from their debut till today. 

As their anniversary week approaches, HallyuSG rounds up five things fans can look forward to during this whole period of Seventeen’s 10th birthday celebration.

1. Solo songs

A major highlight of Seventeen’s upcoming fifth album, unlike their previous releases, is that 13 out of 16 tracks are solo songs.

They composed each track to reflect each member’s musical styles, concepts, and personalities. Several members also participated in the production process, adding their creative twists to the songs. 

The highlight medley, which the band previously released, was also in 8D audio. It presented listeners with an immersive, surround-sound experience unlike anything they’ve done before.

2. Burstday stage

Carats in Seoul were in luck.

Seventeen lit up the iconic Jamsugyo Bridge and hosted a mega-scale performance on Sunday (25 May), making history as the first K-pop act to ever perform at this landmark location. 

The concert welcomed some 6000 attendees. And so many more who streamed online, to join in the celebration all together.

 

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Fans also got a first listen to their upcoming title track Thunder (2025), ahead of its official release.

3. A Burstday party

What’s a birthday party without activities? Held at the culture complex Some Sevit in Seoul, Seventeen will throw a fun-filled birthday party, packed with curated experiences for Carats to enjoy. 

The space has 10 zones, each offering something special. Activities include photobooths with special Seventeen-themed frames, a history zone exhibiting the group’s decade-long journey, and an interactive message zone where fans can pen heartfelt notes to the boys. 

Adding a unique Seventeen twist, fans can also play their Puzzle SVT game offline and even try to spot Bongbongee, a character inspired by the group’s lightstick, designed by member Mingyu.

4. An Airbnb experience

Airbnb
K-pop stars Seventeen have partnered with Airbnb to host an unforgettable night for 60 lucky fans. Photo: Airbnb

As a tribute to a decade of memories, Seventeen has teamed up with Airbnb to create an exhibition-like space.

Lucky fans will get to enjoy experiences like customising their rose quartz jackets with badges, stamps and fabric pens, walking down a red carpet.

Read more: Feel at “home” with Airbnb and Seventeen for the group’s 10th anniversary

There will also be an intimate meet-up session with Seventeen themselves. Their fans can take the chance to engage in conversations with the lads and reflect on all the stories that have shaped the group over the years.

5. Special collaborations

Another standout is a series of special collaborations that Seventeen has with various hotels across Seoul, providing themed stays and dedicated culinary experiences.

Some of the participating venues include Seoul Dragon City, Andaz Seoul Gangnam, and L7 Cheongnyangni by Lotte. These special packages feature Seventeen-themed rooms and come with exclusive merchandise such as neck pillows, lanyards and fabric posters as keepsakes.

To top it off, guests can indulge in specially curated menus inspired by the group’s signature colours, adding a flavourful touch to the celebration. 

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