Pretty Crazy Review: Yoona and Ahn Bo-hyun make an unlikely couple in new rom-com

Let’s just say that the new K-film Pretty Crazy (2025) is quite daring when it comes to pushing creative boundaries. We’ve seen our share of dystopian films, horror-thriller ones, but nothing quite seems to come close to Pretty Crazy.

The 112-minute film is all about a new devil neighbour. Its Korean title rightly points that out, though the English translation doesn’t quite convey it.

She is none other than Seon-ji (Lim Yoona), who recently moved into the neighbourhood where Gil-goo (Ahn Bo-hyun) resides. Coincidentally, he lives just one floor above her, in the same building.

In the day, Seon-ji is like the girl next door, running a bakery. At night, though, she’s a completely different person; a devil, if you will. And a top-tier one, no less, as she claims.

The best (or worst, depending on how you see it) part is that her day self doesn’t know this devilish side exists.

Gil-goo is soon tasked to look after her every night, and a romantic adventure blooms.

It’s a fresh concept, I have to say, that the industry is moving away from traditional rom-coms. This one, though its storyline can seem heavy and dull, it still has a light and humorous touch to it. And that was much appreciated.

Lim, known for her gentle and sweet demeanour, easily pulled off the role of Seon-ji (in the day). Yet, she was also equally stunning when playing the devil, and props to her for that, coupled with more contrasting makeup and wardrobe.

I initially thought the film was going to rest its case as an unorthodox rom-com, and the showmakers proved me wrong.

Towards the end, we’re given more context for the backstory of Seon-ji. And that really helped explain how things culminated into their present state.

The context given was convincing, to say the least.

And I’m saying this in the most logical way possible: maybe even the devils have their own traumas and predicaments.