Gentle Monster’s umbrella of brands launch new tableware label, Nuflaat

Sunglasses, caps and now, tableware?

That seems to be the direction that IICOMBINED, the parent company of Gentle Monster, is going.

It has recently launched a new brand named Nuflaat. Seemingly paying homage to the initial food and beverage cafe brand Nudake, Nuflaat focuses more on hand tools as well as cutlery.

Read more: Here are three Korean-inspired cafes in Singapore that will bring Seoul to your soul

The brand has also released two videos with Ella of Meovv, seemingly hinting at a potential collaboration. In those videos, she can be seen drinking from coffee cups, embellished with dramatic red nails.

 

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It’s no surprise, because its family of brands have all attracted mega stars thus far.

For instance, Gentle Monster works with renowned names like Jennie, and more recently, Mingyu of Seventeen, who was previously in town for the re-opening of the brand’s Marina Bay Sands store.

 

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The newer headgear brand ATiiSSU, which made its official launch just months ago in May, also regularly collaborates with Felix of Stray Kids.

These brands all have one thing in common: they’re uniquely unorthodox, yet so ever-visionary.

And the culmination of all this is through the company’s newest establishment: Haus Nowhere. Opening this month, the space reimagines the idea of “a space found nowhere”.

With the theme of the future returning, the space also gives a physical definition to IICOMBINED’s philosophy and imagination.

Stars like Felix of Stray Kids, Karina of aespa, British actress Tilda Swinton, Taiwanese actor Greg Hsu and more have also attended the official launch event earlier today (3 Sep).

 

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Well, it’s only a matter of time before we expect more offerings from these brands.