About Us

HallyuSG is a versatile online editorial platform founded in 2011. It is recognised as the leading digital platform in Singapore centred on Korean entertainment, culture and travel.

As the most discerning, up-to-the-minute voice in all things related to K-Wave, HallyuSG is on par with the latest trends to provide creative and curated content for our audience in a timely fashion.

HallyuSG is also recognised globally for the content it publishes, having appeared on Korean television channels like YTN News, KBS World, and local media like CNA. It also won the Best Content Award at the 2020 Singapore Best K-Content Awards, organised by the Embassy of the Republic of Korea to the Republic of Singapore.

Since its inception in 2011, we have worked with hundreds of different organisations to deliver exclusive contents on HallyuSG — including beauty brands, concert promoters, artist labels, etc.

HallyuSG has also been supporting countless concerts held in Singapore, like K-pop festivals HallyuPopFest, KAMP Singapore, and other shows by K-pop artists such as BTS, SEVENTEEN, YOONA, and more.