Korean Embassy In Singapore Launches ‘Say Kimchi Festival’ With Attractive Prizes To Be Won

Following the success of last year’s K-Food Online Festival, the Embassy of the Republic of Korea is pleased to launch another nationwide online event – Say Kimchi Festival. Taking place from 11 May to 31 May 2021, Say Kimchi Festival is a social media contest for participants to share their experiences with Kimchi, a must-have side dish in Korean meals. Have fun sharing your entries and stand a chance to win up to SGD 500 worth of Korean Mart vouchers!

Mr. Ahn Young-jip, Ambassador of the Republic of Korea, said, “I sincerely hope that everyone can come together safely and have an enjoyable time taking photos and videos of their fun experiences with Korean Kimchi. I am truly grateful to Singaporeans for their love of Kimchi and other Korean food. We will continue to walk together on this journey to combat the ongoing pandemic.”

Say Kimchi Festival also aims to let participants enjoy Korea and Singapore’s intangible cultural assets – Korea’s ‘Kimjang’ culture of making and sharing Kimchi and Singapore’s unique hawker culture.

In line with this, Korean Cuisine – a food stall located at a coffee shop in Marsiling – also took on the role as a promoter for this event. The stall serves representative Korean food that contains Kimchi, such as Kimchi fried rice and Kimchi stew in a setting familiar to most Singaporeans. The event serves as a great opportunity to enjoy the two nations’ intangible cultural heritage.

To participate, entrants should post an original photo and/or video featuring their experience with Korean Kimchi on their own Instagram or Facebook account with the hashtags #KoreanKimchi, #KfoodSGunited and #SayKimchiFestival.

All submissions will be reviewed by the event organiser against a grading rubric that includes the content’s creativity, fun factor, and originality, amongst other factors. Winners will be announced by mid-June 2021.

For more information, visit KfoodSGunited’s Facebook and Instagram.


K-Food Online Festival – Eat or Cook Korean Food at Home and WIN Up To $500 Vouchers

Put your love for Korean food to the challenge with the newest initiative, #KfoodSGunited, launched by the Embassy of the Republic of Korea. In support of the ‘stay home’ circuit breaker measures, the Korean Embassy is pleased to organize a nationwide event aiming to share the culture and taste of Korea, and at the same time do its part to give back and cheer for the healthcare community, who are dedicating themselves in the fight against COVID-19. The K-Food Online Festival is set to kick off online from 27 May 2020 (Wednesday) to 14 June 2020 (Sunday).

In partnership with the Korean Food and Beverage Association in Singapore (KFBS) and Majulah Movement, a donation platform for healthcare staff and migrant workers, the Korean Embassy will be donating SGD 5,000 worth of Korean meal boxes to support healthcare workers in Sengkang General Hospital.

Mr. Ahn Young-jip, the Ambassador of the Republic of Korea added:

“Koreans have maintained a tradition to share food with families, friends, and neighbors after ceremonies or rituals, strengthening solidarity spirit. I hope to share the spirit with everyone through K-Food Online Festival. I also would like to take this opportunity to express my sincere gratitude towards Singaporeans’ love for Korean cuisine and deliver a humble token of appreciation to the medical front-liners, who are the true heroes of the global pandemic. Korea will fight alongside with Singapore, and we can overcome this crisis together.”

Simply record a video of yourself cooking or tasting your favourite Korean dishes, and post the video online with a hashtag #KfoodSGunited. You may stand a chance to walk away with attractive vouchers from local Korean marts and restaurants, worth SGD 5,000 in combined value.

How to Participate?

  1. Record a video of yourself cooking or tasting your favourite Korean dishes or doing any Korean food related challenges (Video should be less than 1 minute)
  2. In the video, it must include the shout-out “KfoodSGunited
  3. Follow @KfoodSGunited on Instagram and/or Facebook
  4. Post the video* onto your Instagram and/or Facebook (Maximum 3 video entries)
    (*Note: Please set your shared post or Instagram account to public so that your
    entry will be viewable)
  5. In your post’s caption, include the hashtag #KfoodSGunited and tag @KfoodSGunited along with 2 fellow K-Food lovers

BONUS: For a higher chance to win, describe why you love Korean food and/or include a short description on the Korean food featured in your video. All entries can be submitted from 27 May 2020, 00:00 hours to 14 June 2020, 23:59 hours (GMT+8) and this event is open to all residents of Singapore, aged 18 and above.

For more information on the Event, visit


WIN By-Invite-Only Passes to Meet Hyolyn at the PUMA Cali Party in Kuala Lumpur on 27 April 2019!

(Photo: PUMA SEA)

Are you someone that loves the fun and sun? Inspired by the west coast vibes of sunny California, channel your inner Cali girl with the new and improved PUMA Cali shoes. Once a court staple, the revamped sneakers now comes with a versatile chunky rubber sole and subtle metallic details, successfully transforming itself into a dreamy street style mainstay.

Its sleek and modern silhouette, adorned with a hint of fun, is the perfect shoe for the confident yet personable girl that strives to seek out the adventures in life.

PUMA is the embodiment of all things strong yet graceful, so what better way to epitomize the shoe and the brand’s qualities than to have International K-Pop star Hyolyn as the face of Cali in Southeast Asia?

After fighting a life-threatening disease during birth and forging her very own solo career following SISTAR’s disbandment, Hyolyn’s remarkable display of boldness and determination makes her the perfect face for the PUMA #CaliTravelog campaign.

For the first time ever, there will also be a chance for you to win an opportunity to meet and party with Hyolyn at the PUMA CALI PARTY in Kuala Lumpur, Malaysia on 27 April!

From now till 19 April, take part in this in-store contest (running in Singapore, Malaysia, and Indonesia) by snapping a picture of yourself at the Cali mirror trying on the PUMA Cali shoes, and uploading it onto your Instagram with the hashtags #CaliTravelog and #PUMASEA.

The Cali mirror can be found at all PUMA stores island-wide, including AW LAB, Limited Edt, Robinson and The Social Foot stores, so don’t forget to bring out your inner Hyolyn fangirl and strike your best pose while you’re there!

Make sure you follow and tag @PUMA.Cali on Instagram because weekly winners will be announced on their page from 23 March onwards.

On top of that, you can also take part in another contest and stand a chance to win a dream trip to California with your girl friend (worth USD 4,000) and visit places specially handpicked by PUMA, from holiday options such as the Caravan Outpost, Ace Hotel or the Joshua Tree Acre.

Here’s how you can participate to win:

  1. Purchase a pair of PUMA Cali shoes and receive the Cali Dream Trip Ticket
  2. Upload a photo of yourself in your PUMA Cali shoes + Cali Dream Trip Ticket on Instagram
  3. Follow and Tag @PUMA.Cali in your photo
  4. Include the hashtags #CaliTravelog and #PUMASEA

This contest will end on 31 March and winners will be announced on 5 April 2019. Winners are required to show their Cali Dream Trip Ticket and purchase receipt for verification purpose. For more information, check out the contest T&Cs at:

(Photo: PUMA SEA)

So what are you waiting for? If you’re looking to get a pair of PUMA Cali shoes, now is the best time for you to get it. For more details of the PUMA Cali shoes and PUMA #CaliTravelog campaign, head on over to PUMA Cali’s Instagram for the latest updates!

The PUMA Cali Mirror can be found at the following stores in Singapore: PUMA stores (Bugis+, Century Square, JEM, MBS SELECT, Paragon, Suntec City), AWLAB (Suntec City, Tampines 1, Westgate, Wisma Atria), The Social Foot (Orchard Central, Suntec City), Robinson (Heeren, Raffles City) and Limited Edt (JEM, MBS, Queensway, VivoCity, 313@Somerset)

This post is brought to you in collaboration with PUMA.


[CONTEST] Love Korean Food? Join The First Ever Hansik Contest And Stand To WIN Attractive Prizes!

Calling all K-Food lovers and cooking enthusiasts! If you’re an avid fan of Korean food or enjoy whipping up Korean dishes, you are wanted! For the first time ever, a Hansik Contest will be organised in search of the best K-Food chef in town, proudly brought to you by the Embassy of the Republic of Korea to the Republic of Singapore (Korean Embassy).

The Hansik Contest is one of the many exciting programs lined up under the main umbrella event, K-Square, a part of the Korean Festival 2017. A total of 12 teams will be selected by the Korean Embassy to battle in a cook-off on 14 October, where 6 teams will walk away with attractive prizes — Top 3 cash prizes (worth S$1,800!) and 3 consolation prizes comprising of dining vouchers to popular Korean restaurants in Singapore. The Grand Winner will also win an all-expense paid round trip to Korea!

Here’s how you can participate (for free):

  • Choose a team member to pair up with (It can be your friend, sibling, partner, parent or grandparent, as long as both of you are age 18 and above, applicable to Singapore citizens only. Participants age 17 and below has to be accompanied by a participating adult who’s 18 and above)
  • Now till 30 September (Extended!), register your interest HERE and indicate a Korean dish you’d like to cook on the day of the Hansik Contest if your entry is shortlisted.

12 teams will be shortlisted to compete in the Hansik Contest at the newly launched Our Tampines Hub on 14 October. (Note: There’s a halal section within the culinary studio too)

On the actual day of contest, all 12 teams will be tasked to prepare 2 dishes — 1) The all-time favourite Kimchi Stew; and 2) The Korean dish of their choice; within the given time frame of 90 mins.

Participants will earn their score based on food quality, taste and dish presentation, to be evaluated by a panel of judges selected by the Korean Embassy. Key ingredients such as Korean rice, Korean sauces, Kimchi, vegetables, meat and more will be prepared, supported and contributed by K&J Butchery, CJ Group and KORYO Mart.

Additionally, all shortlisted participants should bring in their own raw ingredients and cookware (such as pots, pans, chopping board, knives, plates, spoons etc) for the contest. (Refer here for the full list of kitchen equipment provided at the culinary studio at Our Tampines Hub)

For more information of Hansik Contest, the first official Korean culinary contest in Singapore, be sure to check out and follow them on their official Facebook page and Instagram! Registration is open from now till 30 September 2017 and entries can be submitted HERE!

Through the Hansik Contest and K-Square activities, the Korean Embassy looks forward to bringing Korean culture closer to the hearts of the residents of Singapore.