Show Review

[COVER] The Korea Brand & Entertainment Expo (KBEE) Greets Fans in Singapore for the First Time with Much Excitement

(Photo: KBEE 2018 Singapore)

After making a stop in countries such as France, Russia and Macau, the Korea Brand and Entertainment Expo (KBEE) finally arrived in Singapore to much excitement on November 1 & 2 at the Sands Expo & Convention Centre.

KBEE marked its first appearance in Singapore along with its invited Honorary Ambassadors Song Jihyo, Lee Junho (from 2PM) and K-pop boy group SNUPER, where they helmed the event at the forefront.

(Photo: KBEE 2018 Singapore)

For those not in the know, KBEE is one of the most famous K-lifestyle festivals that brings all things Korean to you firsthand. With over 120 small and medium enterprises making an appearance at the event, festival-goers from all walks were introduced to many of Korea’s well-loved cosmetics, fashion, and food brands through various activities.

For businessmen, it was a good opportunity for them to mingle with one another. But for fans, it was a whole new fangirling (or fanboying) experience as they were treated to an onslaught of exciting activities such as makeup shows, concerts, fansign sessions with artistes, and even a hi-touch event!

KBEE kickstarted the entire festival with the appearances of all its Honorary Ambassadors and its Asia’s Rookie Sensation (BOY STORY) appearing at the Opening Ceremony & K-Pop Concert that took place on 1 November. It was a star-studded evening for everyone as the celebrities took turns to perform and talk.

After being presented a token of appreciation for gracing this event, the K-Pop concert went full on ahead with Asia’s Rookie group BOY STORY opening the show. The young yet powerful boys performed “Enough”, Handz Up”, “Jump Up” and “How Old R U” for the eager fans that awaited them.

Even though it was their first time performing in Singapore, fans passionately screamed and cheered the boys on as they continued proving that age is not a determinant for talent.

The concert took a turn as actress Song Ji Hyo begun her special talk corner for her fans where she unabashedly spoke of her fond love for Singapore and its food. During her entire segment, she was also very obliging towards her fans’ requests, even engaging with them onstage! Truly the queen of fanservice!

Next up, trendy boy group SNUPER reclaimed the stage with their powerful, jaw-dropping songs to the excitement of their hysterical fans. Back in Singapore again after their appearance at HallyuPopFest in September, they performed numerous hits such as “You In My Eyes”, “Starry Winter Night”, “Tulips” and “The Star of Stars”.

The concert reached its climax when the much-anticipated singer Lee Junho (from 2PM) took over the stage to perform “CANVAS” and “WOW”. Though the stage set up was on the smaller scale, Junho made sure to fill its entirety with as much of his presence as he could, even opting to come down from the stage to dance in front of lucky audiences!

The main highlight of the 2-day trade show was the daily fansign sessions where only 100 lucky fans could get up-close to the artistes to obtain their signatures during each session.

For the lucky ones, they had the opportunity to receive a personalized autograph from their favorite stars themselves. But for the not-so-lucky ones, not all hope has been lost as the venue proved to be popular with fans who were all there hoping to catch a glimpse of their idols.

Overall, the entire festival had a good mix of ups and downs but it was truly a festival that stimulated all 5 of our senses. KBEE is definitely one festival that we hope to see again in Singapore next year!


2PM’s Lee Junho and K-pop Boy Group Snuper join Song Ji Hyo as the Honorary Ambassadors for KBEE 2018

KBEE 2018 presents an exciting exhibition line-up over 2 days from November 1-2, featuring over 100 participating booths that will focus on Korean cosmetics, fashion, healthcare, food, K-pop goods, and more.

In celebration of the event, KBEE 2018 Singapore is proud to announce their Honorary Ambassadors Song Ji Hyo, Lee Junho (from 2PM) and K-pop boy group Snuper, who will participate in activities such as Fan-signing events, social contribution event*, and a K-pop concert. (*Charity t-shirt with signatures of the Honorary Ambassadors will be sold at the CSR event and all profits will be donated to Singapore welfare facilities.) Asia Rookie boy group BOY STORY from JYP Entertainment China will also be having their first concert and Hi-Touch event at KBEE 2018 Singapore.

What’s Happening Each Day at KBEE 2018 Singapore:

Date: November 1, 2018 (Thursday)
Where: Marina Bay Sands EXPO & Convention Center B2
Program Line-up
Mini Stage (Hall E)
– 1pm to 2pm: Fansign Event (Lee Junho)
– 2pm to 3:30pm: K-Beauty Makeup Show
Mini Stage (Hall F)
– 5pm to 5:30pm: Opening Ceremony
– 5:30pm to 6:30pm: K-Pop Concert
Exhibition Hall (Hall E)
– 9:30am to 5pm: Exhibition & Event

Date: November 2, 2018 (Friday)
Where: Marina Bay Sands EXPO & Convention Center B2
Program Line-up
Mini Stage (Hall E)
– 11am to 12pm: Influencer Live Streaming Show
– 12pm to 1pm: Shopee Online TV Korean Product Show
– 1pm to 2pm: Fansign Event (Song Ji Hyo)
– 2pm to 3pm: Fansign Event (Snuper)
– 3pm to 4pm: Hi-Touch Event* (BOY STORY Special Appearance; *Purchase a t-shirt at CSR event to receive a Hi-touch ticket)
Exhibition Hall (Hall E)
– 9:30am to 5pm: Exhibition & Event

How to Get Tickets?

Admission to the Exhibition is free, where the public can register on site. For the Fan signing events as well as K-pop concert, attendees are required to present their entrance ticket which must be obtained prior to the event through KBEE 2018’s website.

Downloads will be open via on 14 October (Sunday) from 7pm to 9pm (based on local time), while tickets last. (Update as of 14 Oct: There will be a 2nd Ticket Download and it will be opened on Wednesday, October 17 from 7pm to 9pm)

For more information, follow KBEE 2018 here or visit their official page at and watch this space for the latest updates!


Mark your dates for KBEE 2018 – Featuring a Hallyu Exhibition, Hallyu Stars Fansign Event and more!

Come November, K-wave fans have something to look forward to once more. Introducing the KBEE 2018 (Korea Brand & Entertainment EXPO 2018) that will be held for 2 days on November 1 and 2, the event will showcase a Hallyu Exhibition exploring over 100 booths ranging from K-Beauty to K-Fashion, K-Food, K-Lifestyle and more.

Special events will take place on each day at different time-slots, including a K-Beauty makeup show, MCN Power Blogger live show, as well as a Fan Signing event by the Honorary Ambassador of KBEE 2018. On top of that, there’ll also be business seminars and forums held at the venue during the two days.


Hallyu Exhibition & Event
Date: November 1 & 2, 2018 (Thurday & Friday)
Venue: Marina Bay Sands EXPO & Convention Center B2 (Hall E)
Time: 9:30am to 5pm
Admission: Registration on site; Free admission to public

Opening Ceremony
Date: November 1, 2018 (Thursday)
Venue: Marina Bay Sands EXPO & Convention Center B2 (Hall F)
Time: 5pm
Two Segments:

  • Part 1: Opening Performance / CSR Event / Special Performance
  • Part 2: K-POP Showcase (Special performance by K-pop stars)

Special Events

1. K-Beauty Makeup Show
November 1, 2018 (Thursday), 1pm to 3pm at Hall E
Showcases collaboration between popular Korean makeup artists and Korean cosmetics. Opportunities to learn and experience Hallyu stars’ makeup styles.

2. MCN Power Blogger Live Show
November 2, 2018 (Friday), 10am to 11am at Hall E
Opportunities to get information about latest Korean products through in-person reviews by popular influencers.

3. Honorary Ambassador Fan Signing Event
November 2, 2018 (Friday), 1pm to 4pm at Hall E
Meeting with Hallyu stars and Fan sign events. This will be a ticketed event – free of charge, but tickets can only be obtained in mid October. More details to be released on how to get the tickets.

It is interesting to note that KBEE had featured many Hallyu stars previously, such as EXO, Super Junior, iKON, Winner, Lee Kwang Soo, B.A.P, Red Velvet, VIXX, Infinite, and more!

Update as of 4 Oct: Song Ji Hyo has been announced as the first Honorary Ambassador of KBEE 2018. The next Honorary Ambassador will be announced on 12 October at 9am. Remember to turn on your Twitter notifications to receive the latest updates from us!

Update as of 12 Oct: 2PM’s Lee Junho and K-pop boy group Snuper will join Song Ji Hyo as the Honorary Ambassadors for KBEE 2018 Singapore! Find out the full details here!

For more information, follow KBEE 2018 here or visit their official page at and watch this space for more updates coming your way!