[Interview] Hyolyn Talks About Upcoming World Tour and Being the Face of PUMA CaliTravelog

In Kuala Lumpur, Malaysia over the weekend to attend the closed-door PUMA Cali Party on April 27, Hyolyn sat down for a quick group interview with us and talked about being a part of the PUMA #CaliTravelog campaign as well as her upcoming plans for the year.

Inspired by the west coast sunny vibes in California, the main theme of the campaign brings to life the spirit of a PUMA Cali girl and Hyolyn is all about the perfect representation of being fun, adventurous and confident.

The K-pop star finds herself fitting into the campaign seamlessly as she’s a big fan of the California culture and the PUMA Cali embodies all the concepts of this culture such as the lifestyle.

She also explains how she really loves the tagline of the campaign — “CALI in your way”, because just as the slogan suggests, she’s one who also works in her own way after embarking on her solo career.

Revealing that sneakers do play a big part to her daily outfit, Hyolyn describes her personal fashion style as “natural” yet “hip”, and shares that she does not like donning too many layers of clothes at any one time.

“I usually pick out whatever I want to wear from my wardrobe, and an essential highlight of my outfit of the day would be shoes. To me, finding the right shoes to match my daily outfit is most important.”

And if she could design her own pair of sneakers, the primary elements she would include in the design would be the color and silhouette.

Set to embark on her solo World Tour this month, Hyolyn will be traveling across the world and making stops in cities such as Berlin, Amsterdam, Paris, Madrid, Taipei, Kuala Lumpur, Tokyo, and more.

On the upcoming World Tour, the female powerhouse expresses her excitement to meet fans and adds that this tour is being planned in order to reciprocate the love received from fans all over the world. Besides asking fans to look forward to her concerts with great anticipation, Hyolyn also promises to work harder to put out better music and performances in her career.

At the PUMA Cali Party, Hyolyn treated fans to a galore of performances including her solo tracks “SEE SEA”, “BAE”, “Dally”, as well as classic SISTAR hits, “Ma Boy”, “Shake It”, and more. She also captivated fans with her solid vocals as she sang soulfully to “Hello, Goodbye”, an OST from popular K-drama, My Love From The Star.

In the upcoming months, Hyolyn is set to feature several other colorways of the iconic PUMA Cali sneakers, so keep a look out on @PUMA.Cali Instagram for the new releases and launch dates soon!

Special thanks to PUMA Singapore for the invitation to the PUMA Cali Party in Kuala Lumpur, Malaysia.


WIN By-Invite-Only Passes to Meet Hyolyn at the PUMA Cali Party in Kuala Lumpur on 27 April 2019!

(Photo: PUMA SEA)

Are you someone that loves the fun and sun? Inspired by the west coast vibes of sunny California, channel your inner Cali girl with the new and improved PUMA Cali shoes. Once a court staple, the revamped sneakers now comes with a versatile chunky rubber sole and subtle metallic details, successfully transforming itself into a dreamy street style mainstay.

Its sleek and modern silhouette, adorned with a hint of fun, is the perfect shoe for the confident yet personable girl that strives to seek out the adventures in life.

PUMA is the embodiment of all things strong yet graceful, so what better way to epitomize the shoe and the brand’s qualities than to have International K-Pop star Hyolyn as the face of Cali in Southeast Asia?

After fighting a life-threatening disease during birth and forging her very own solo career following SISTAR’s disbandment, Hyolyn’s remarkable display of boldness and determination makes her the perfect face for the PUMA #CaliTravelog campaign.

For the first time ever, there will also be a chance for you to win an opportunity to meet and party with Hyolyn at the PUMA CALI PARTY in Kuala Lumpur, Malaysia on 27 April!

From now till 19 April, take part in this in-store contest (running in Singapore, Malaysia, and Indonesia) by snapping a picture of yourself at the Cali mirror trying on the PUMA Cali shoes, and uploading it onto your Instagram with the hashtags #CaliTravelog and #PUMASEA.

The Cali mirror can be found at all PUMA stores island-wide, including AW LAB, Limited Edt, Robinson and The Social Foot stores, so don’t forget to bring out your inner Hyolyn fangirl and strike your best pose while you’re there!

Make sure you follow and tag @PUMA.Cali on Instagram because weekly winners will be announced on their page from 23 March onwards.

On top of that, you can also take part in another contest and stand a chance to win a dream trip to California with your girl friend (worth USD 4,000) and visit places specially handpicked by PUMA, from holiday options such as the Caravan Outpost, Ace Hotel or the Joshua Tree Acre.

Here’s how you can participate to win:

  1. Purchase a pair of PUMA Cali shoes and receive the Cali Dream Trip Ticket
  2. Upload a photo of yourself in your PUMA Cali shoes + Cali Dream Trip Ticket on Instagram
  3. Follow and Tag @PUMA.Cali in your photo
  4. Include the hashtags #CaliTravelog and #PUMASEA

This contest will end on 31 March and winners will be announced on 5 April 2019. Winners are required to show their Cali Dream Trip Ticket and purchase receipt for verification purpose. For more information, check out the contest T&Cs at:

(Photo: PUMA SEA)

So what are you waiting for? If you’re looking to get a pair of PUMA Cali shoes, now is the best time for you to get it. For more details of the PUMA Cali shoes and PUMA #CaliTravelog campaign, head on over to PUMA Cali’s Instagram for the latest updates!

The PUMA Cali Mirror can be found at the following stores in Singapore: PUMA stores (Bugis+, Century Square, JEM, MBS SELECT, Paragon, Suntec City), AWLAB (Suntec City, Tampines 1, Westgate, Wisma Atria), The Social Foot (Orchard Central, Suntec City), Robinson (Heeren, Raffles City) and Limited Edt (JEM, MBS, Queensway, VivoCity, 313@Somerset)

This post is brought to you in collaboration with PUMA.